In order to send out your video email campaign, we create an email template that formats your text, images and video content into a professional and eye-catching design.
We offer generic templates for quick email blasts and campaigns but our research shows that original designs will help you stand out from your competitors.
We specialize in designing email templates that feature your product's branding, customize the template for your specific social media needs, optimize it for all email clients and test it 48 mail clients (mobile included).
A landing page template or landing page is a single web page that appears after clicking on the email. Since many email clients still do not support video, we create a fallback image (where the video is loaded) and a "view in browser" link so your subscribers have the option of viewing the video email in a browser window.
As an extension of the video email campaign, the landing page offers you an opportunity to further enhance the effectiveness of your campaign.
By integrating this landing page into your website, the subscriber is led directly to your other products and services on your website after clicking on the email. If you decide to use the one-page (stand-alone) option, you can lead your subscriber to sign-up forms that will build up your mailing list and even have extra social media options, further call-outs and product/service offers and promotions.
Check out some of our video email templates on our portfolio page. Click the button "View Email"
Recent statistics show the demand for online video is staggering:
- In a 2010 report from Cisco, 30% of Internet traffic is currently video. By 2013, 90% of Internet traffic will be video.
- Advanced Internet video (3D and HD) will increase 23-fold between 2009 and 2014.
- By 2014, 3D and HD Internet video will include 46% of Internet video traffic.
- In the same time frame, online video ad spending will swell from $1.97 billion to $5.71 billion.
Why is online video cornering the market?
For a while now, internet marketers have known that an online viewer stays approximately 4 seconds on a page and if the content isn't interesting they click away. They also found out that video content keeps them engaged for a longer. Why? Because a "picture is worth a thousand words". At Infomail, this is what we aim for: to bring your message to the world in a way that is entertaining and keeps your viewer engaged.
So for how long will they watch a video?
- iPhone users watch for 2.4 minutes on average.
- Desktop users watch web video for less than 2 minutes on average.
What does this mean? It means viewers want small bite-sized video segments.
According to the YouTube Creators Playbook, the first 15 seconds of your video are the most important. They found most viewers click away if those first few seconds of your video isn't engaging and compelling. At Infomail, we have expertise in creating engaging videos that will make it clear to your viewers in those first 15 seconds what your video is about and keep them watching until the end. We carefully plan your strategy, so you don't lose profits experimenting and we host and stream your videos at high speeds with the capability of high volume simultaneous viewing.
So, welcome to Infomail! Hope you enjoy our new website. We are here to answer all your questions and introduce you to the magic of video email marketing.
All of Infomail's high quality video is produced by AKTIS AVTeam in our state-of-the-art in-house production facilities including a 500m2 Virtual Studio, a post production facility, and dedicated full HD format documentary shooter/editor and production teams.
AKTIS AVTeam has provided extensive technical and creative video production services, to a diverse range of companies, producing commercials, educational videos, children's programming, documentaries, infomercials, corporate films, music videos, film productions, DVD productions, magazine programs and accessible media for the disabled.